We transformed Dumbo’s creative block into a playground. Reels, photos, and ASMR experiments that questioned what the brand could be, and a London opening video to mark the shift.
Dumbo came to us with a need to reinvent. Their socials had been on repeat since 2018, and the brand lacked a clear direction. Our approach was to treat the collaboration as a series of experiments rather than a single campaign. Across multiple shoots, we explored different aesthetics and tones: editorial photos, reels, and ASMR content designed to test new ways of presenting the brand. The process was less about delivering one definitive answer than opening up creative possibilities and giving Dumbo tools to reimagine its identity. One of these explorations became the launch video for their London opening, marking the first step of a new chapter.
