Montblanc asked us to bring their Hamburg museum back into the spotlight. Our answer was a social-first shortform campaign that blended ASMR, POV storytelling, and cinematic edits to spark curiosity and make heritage feel sexy again. In just two days of shooting and under a week of production, we transformed the museum into a sexy destination on socials. hundreds of thousands of organic views, a measurable spike in museum visits, and Montblanc’s most-liked Instagram video of 2024. All without a celebrity cameo.
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