We crafted a world where style meant survival. Raw, silent, and visually striking. A full brand activation of reels, photos, and a 240 photo catalog that echoed across social and led to a Citadium Paris pop-up, where we also curated the visual identity of the space.
Dutreuil came to us with a collection, and we imagined a universe. A post-apocalyptic world where style is the last form of resistance. In just two days, we filmed the aftermath: survivors draped in attitude, clothes turned to armor, and silence replaced by strong visual codes. The campaign was developed in two segments. First, the teaser and universe reels, shot across three immersive locations: an underground bunker, a recycling center, and an abandoned hospital. Then came the second phase: the lookbook. Full editorial photos for the website, and sharp video formats designed to stop the scroll and drive traffic. The result ? A strong visual identity, and succesfull sells at Citadium.
