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( MAXIMUM )

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The project that showed sustainability can sit front row.
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(Expertises)
ART DIRECTION
AI
VIDEOGRAPHY
SOUND DESIGN
(What we delivered)
x1 campaign video

After their Design Week participation, Maximum needed a statement piece. We produced a high end, fast paced video for social. Charismatic, sharp, and built to amplify their presence.

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(Challenge)

Maximum came to us fresh out of Design Week, looking to turn momentum into something lasting. We imagined not just a video but a skit, a fast paced high end piece built as a fake job interview. A charismatic conversation that let the brand speak with wit and style, ready to live on social. The challenge was sharp. We shot inside their factory without stopping a single process, ensuring production never lost a minute while still delivering content at the highest level. Strong preproduction and careful planning allowed us to capture the brand’s energy in motion, turning real work into a cinematic backdrop. The result was a campaign video both playful and precise. Social ready, charismatic, and crafted to extend Maximum’s identity far beyond Design Week.

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